What if your consultations could make you $$$

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What if your salon consultations could increase your profitabilty by 30%

Consultations are changing in 2026. They will now make you or break you as a hairstylist.

Clients don't want to see a hairstylist to get their hair done anymore. They want to see a master of their craft- a specialist- an experience curator.

The difference between a hairstylist who does hair and a specialist who creates a masterfully customized experience comes down to one thing: the ability to paint a picure that connects to feelings. Intrigue, wonder, anticipation. This is what a client in 2026 demands from their consultation.

Facial coding is for you if:

  • You get a little nervous before consultations with new clients.

  • You struggle to make recommendations when a clients says "I don't know what do you think?"

  • You want to feel more confident with your communication.

  • You are ready to elevate the experience clients have in your chair.

  • You're thinking about making a price increase.

  • You're feeling stuck or in a rut.

  • You want to increase your average service price.

  • You're ready for an influx of new clients

  • You're a long time hairstylist with a solid cientele and need a fresh new take on what to offer clients who have "had it all."

Facial coding is NOT for you if:

  • You already know everything and your cup flow-eth over.

  • You have no room or no want for new clients.

  • You make too much money and don't want to make anymore.

  • You don't mind being left behind.

What you'll learn:

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How to Identify underlying skin tone and "code" your clients for warm, neautral, cool, day or night.

How to know what hair colours elevate each eye colour and why.

How to look at facial structure and feel confident in knowing where to place each colour and why.

You'll also learn:

  • What is different in the hair industry in 2026 and how to stay ahead.

  • How to transform your communication and consultation from generic " what are we doing today?" to magnetic "based on your sking tone, eye colour and facial structure here' what I recommend to make the blue in your eyes pop!."

  • How to market this consultation and get paid.

  • How to use facial coding to increase your retention rates by 20-35% in 90 days.

  • How to increase your average service dollars by 20% immediately.

  • How to use facial coding to increase your pre-booking rates by 25%

How is this different from I learned in hair school?

It's like comparing apples and chips. Both are technically food- but one nourishes you and the other just takes up space.

Hair school mixed with salon experience teaches us how to formulate colour. A consultation is something we generally "figure out" along the way.

Facial Coding is different. It isn't a better list of questions. It's a structured psychology based service.

Instead of clients trying to explain what they want, they get to experience being able to learn from us, the authority and specialist what would enhance their face the most and why. Its the personalization clients are craving in a sea of hairstylists who are all offering the same thing.

How can a "consultation" make me money?

Every dollar you earn is decided before you ever pickup a brush.

Your consultation determines service size, client trust, emotional investment, re-booking, retention and what your client will say yes to. If your income has a ceiling its rarely a skill issue. It's a consultation issue.

The consultation is the root.

The hair is the result.

Facial Coding was created to strengthen the root. When your roots are strong so are your service recommendations, confidence, maintenance plans, home care suggestions and ultimately profit.

Why is Facial Coding so important to the industry right now?

Because skill no longer separates hairstylists. We are able to grow our skills on demand. Everyone is a specialist. That's was enough 5 years ago, but it's not enough today.

Clients want to experience themselves in new ways. They want to see themselves in new ways. With DIY culture on the rise hairstylists have no choice but to get really intentional about deeper business models than just haircolour, haircuts and extensions.

Sydney

Stylist

I started out with facial coding and loved it so much I purchased the colour Coding toolkit right away. This new way of consulting has been a game changer for me as new stylist trying to build my clientele and my confidence. Since making facial/colour coding the core part of my services there has been a huge spike in my clients wanting to re-book and my schedule going from patchy to consistent. Its given me the confidence to direct my clients into intentional change and I've made way more money because of it.

Alejandra

Stylist

Since introducing Facial and colour coding to my consults I've had a huge spike in retention. I don't have to work so hard to always try and get new clients because my clients just seem to send me new people who have heard about me.

Thank you Lacie for filling a gap that was missing in the industry!

Jenna

Client

My Colour Coding experience was amazing! It taught me about different tones for my face and I got to see how they made me look so different. I was able to see myself in colours I would never think would look good on me.I loved seeing what colours blended together looked like up against my face and saw what colours to stay away from. I would never change my hair again without first seeing it. (now that I know I can!)

If you're ready to turn your consultations into profit here are your next steps:

Save the date

This 90 minute masterclass will be held on Zoom March 9th @ 11:00 MST.

Register

If you register before March 9th you will receive this masterclass 1/2 price so don't wait!

Before March 9th: $44.00 USD

After March 9th: $88.00 USD